Some fantastic questions from the participants in our next BLN discussion dinner on the Future of Digital Media. We asked the 24 participants to submit questions for discussion prior to the event and this is what we got. One in particular made me smile and I would love to get any thoughts from others prior the the event. The question is,
“Do pirates or captains succeed?”
- Should content owners move into the advertising eco-system? If so where and how far?
- What is the future for the ad-funded entertainment industry in the digital future?
- What are your companies doing to embrace tablets and how, if anything, will they change the way you, your staff and your clients will work in the future.
- Is there a future for ad-funded, high quality, content?
- Should (non content) companies be creating more digital IP that aligns with their core products/services?
- How to get Web, Telecoms and Content worlds to intersect and work more closely together towards more compelling user products?
- What is the best way to capture value from online content?
- Why is there such a large digital market in the US and relatively little in the UK?
- Will Hollywood studios lose their controlling position in the content ecosystem in the digital age?
- We want to prepare for going international as fast we can – how do we achieve it?
- Do pirates or captains succeed?
“Pirates or captains?” reminded me of the talk that the amazing and inspiring CEO of Balsamiq, Giacomo ‘Peldi’ Guilizzoni, gave at this year’s Business of Software – Do Worry, Be Happy. He had an almost infinite list of things to worry about as an entrepreneur and had found ways of bringing strength from all of them.
There were three things that he specifically did NOT worry about though,
- Asking customers for money – it is normal to pay for things.
- Lack of time
His argument for not worrying about pirates was pretty simple. The more pirates want to pirate your stuff, the more popular it is and the more popular it will become. No one bothers to pirate shitty software. Take the fact that people are pirating your software as a great compliment and recognise that most people are honest enough to buy the real stuff.
Peldi Guillzzoni at BOS2010
Peldi is clearly an unusual individual and takes almost the opposite stance to the corporations in the video and music industries, but he may just have a point. What do you think?
Our Digital Media Discussion Dinner participants.
- Chairman, Invenias
- Director, Goetz Partners Limited
- Director Digital Product & Consumer Technology, Pearson
- Director, Videoplaza
- Founder & CEO, Audioboo
- Director, The BLN
- Founder & MD, Cognitive Match
- General Partner, TLcom Capital Partners Ltd
- Corporate Development, All3Media
- CEO, iMeta Technologies Ltd
- Founder & Chairman, Diagonal View
- Founder & CEO, Tweetmeme
- CEO, Aframe
- Director of Future Media & Technology, Channel 4
- Co-Founder & CEO, Playfire
- Founder, The BLN
- Investment Manager, NESTA
- CEO, Six to Start
- Chairman & CEO, Yudu
- Investment Manager, Seraphim Capital
- Managing Director, Pure Grass Films
- Relationship Director – Global Markets, Silicon Valley Bank
- Partner, Dorsey & Whitney
- Founder & CEO, myvideorights
- CEO, Saffron Digital