The business plan that raised $41 million for pre-launch startup Color

Color is a Silicon Valley based startup that has raised $41 million from investors including Sequoia Capital (who invested more in Color than they did in Google). The more cynical observers, (almost everyone), have pointed to this funding as a sign that the bubble is well and truly back. That just goes to show how little you know.

It is not often that you get to see how someone can raise that sort of money so when we were sent a copy of the business plan, we felt we had to share it. Here it is.

This is how you raise $41m for an idea. You can download the full plan here:

COLOR Business Plan

People. Colors. Apps. Cats. Bacon. Organic. Bieber. Mobile. Social. Local. Pivot.


Thanks to the  fine people at New Work City for the leak.

2 responses to “The business plan that raised $41 million for pre-launch startup Color”

  1. Hermione says:

    Mark thank you – I have just split my tea laughing at slide 28. You have just reminded me that I’m old enough to remember this from the last time around – it’s just the buzzwords that change.

  2. Andre says:

    And if this is actually just a great publicity stunt they’ve made an amazing stir. 🙂