BLN Money in Mobile Forum – App & Mobile Business Models. Ilja Laurs, CEO, GetJar

BLN Money in Mobile Session Notes App & Mobile Business Models. Ilja Laurs, CEO, GetJar

This is one of the talks that I have been looking forward to the most. talking about successful business models in mobile should not be novel but it seems to be. My takeaways.

The evolution of App business models in three years in a market that has grown from $3.1billion to 417.5billion in three years.

The Evolution of App Business Models 2009-2012

The traditional 2X2 matrix for choosing your App business model.

Chosing a business model for your App - the matrix of choices

Choices, choices – the brutal truth – for most cases, advertising models REALLY, REALLY suck – 80% of Apps are used only once from download.

Choices, choices - the brutal truth

The Ilja Laurs three-step formula for maximising App revenue…

Formula for maximising App revenue

Three Steps to Revenue Heaven

1 User Value = ƒ(Stickiness, Utility, Billing conversion)

  • Work on the product to maximize stickiness and utility to maximize user value

2 Scale = ƒ (Marketing, Marketability)

  • Maximize user value to increase marketing, choose the right business model to maximize marketability

3 Revenue = ƒ(Scale, User Value)

  • Try to maximize user value and scale


Ilja also, as promised spent a little bit of time talking about Angry Birds…

Ilja & Get Jar worked closely with Rovio (they are after all, all Scandihoovian so hang out together in the same saunas). Angry Birds was a paid app for iPhone but the Android App was free and ad supported.

The Angry Birds Case Study


  • Over 1 million Android downloads in the first 24 hours of launch – (Over 2 million the first week)
  • More then 200 press mentions on top blogs, news sites and even across radio over the first few days of launch
  • 2,000 Tweets the first hour after launch
  • Global distribution in over 200 countries on Android
  • The number 1 most downloaded Android app ever


  • Free/ad supported business model for Android proven right

You can download the presentation in two parts here:

Part one – Business Models. App Business Models presentation – BLN Money in Mobile #BLNMiM – Ilja Laurs GetJar

Part two – The Angry Birds Case Study. App Business Models – BLN Money in Mobile #BLNMiM – Angry Birds Case Study from GetJar

YOU WOULD BE MAD TO MISS, the next BLN event…

BLN Growth Forum, 5th July 2011.


  • Making it big – targeting big markets and maintaining your lead.
  • Successful sales– making profitable sales a core goal. How to sell against market leaders.
  • Putting people first – creating a culture to attract and retain the people you need.
  • Growth strategies – maximising value from startup to IPO and beyond.


  • Jonathan Milner, Founder & CEO, Abcam
  • Warren East, CEO, ARM
  • Neil Gaydon, CEO, PACE plc
  • Stuart Miller, CEO, ByBox
  • Mo Bulbrook, Head of International, Cheapflights Media
  • Tim Weller, CEO, Incisive Media
  • Mary Turner, CEO, AlertMe
  • Martin Leuw, NED, IRIS Software Group
  • Mark Gerhard, CEO, Jagex Games Studio
  • Ariel Eckstein, Managing Director EMEA, LinkedIn
  • Peter Bauer, CEO, Mimecast
  • Nigel Payne, Director and Prev CEO, Sporting Bet plc
  • Andy Leaver, VP EMEA, Workday


BLN Growth Forum, 5th July 2011


One response to “BLN Money in Mobile Forum – App & Mobile Business Models. Ilja Laurs, CEO, GetJar”

  1. This is great, insightful analysis. Thanks very much Mark and the BLN team.