I’m a newbie to the world of PR and marketing but yesterday I was handed this book entitled ‘The New Rules of Marketing and PR’ by David Meerman Scott.
John Wiley & Sons Inc, 2009
In all honesty this is not something I’d usually read but it has given me a very useful insight into the rapidly developing and vitally important task of selling your brand, company or organisation. It’s easy to get bored, disappointed and well, stagnant in the altogether rather ambiguous nature of the marketing ‘game’. However, in this book Scott gives a step by step guide that is littered with case studies and encouragement. Scott writes informally and has structured his work in a way that is easy to pick up and jump between sections. Some topics which he covers skillfully include blogging, understanding your audience, content rich media, writing effectively and strategically for PR and marketing, and the art of being found online.
Though I felt it sometimes repeated itself and highlighted some things which I thought pretty obvious, the book would be appropriate for those who have been in marketing and PR for years or those just starting out. I feel the book is aimed at those working in smaller businesses and particularly those selling a product. But I would recommend it to anyone who wants to get insider tips into marketing whilst bypassing unbearable marketing jargon. The book has certainly given me some new ideas in how I can spread my projects by ‘word of mouse’.
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Rachel – glad you liked my book. Thanks for taking the time to write it up. Please be aware that the cover images here is the first edition of the book published in 2007. Since then, The New Rules of Marketing and PR, now in its *third edition*, has more than a quarter million copies sold in over 25 languages from Arabic to Vietnamese.
So anyone looking to buy the book, please buy the current edition.
David
Thanks Mark. I did enjoy it. Sorry to have advertised an older edition. That is just the edition handed to me by my boss as ‘a really great guide to marketing’. Thanks for the clarification anyhow.
Rachel