I’m a newbie to the world of PR and marketing but yesterday I was handed this book entitled ‘The New Rules of Marketing and PR’ by David Meerman Scott.
In all honesty this is not something I’d usually read but it has given me a very useful insight into the rapidly developing and vitally important task of selling your brand, company or organisation. It’s easy to get bored, disappointed and well, stagnant in the altogether rather ambiguous nature of the marketing ‘game’. However, in this book Scott gives a step by step guide that is littered with case studies and encouragement. Scott writes informally and has structured his work in a way that is easy to pick up and jump between sections. Some topics which he covers skillfully include blogging, understanding your audience, content rich media, writing effectively and strategically for PR and marketing, and the art of being found online.
Though I felt it sometimes repeated itself and highlighted some things which I thought pretty obvious, the book would be appropriate for those who have been in marketing and PR for years or those just starting out. I feel the book is aimed at those working in smaller businesses and particularly those selling a product. But I would recommend it to anyone who wants to get insider tips into marketing whilst bypassing unbearable marketing jargon. The book has certainly given me some new ideas in how I can spread my projects by ‘word of mouse’.
Watch this space for more book reviews. [subscribe2]