Ed Hodges is the head of mobile for the Royal Bank of Scotland and is responsible for creating and launching RBS’ rather splendid mobile apps. During his very honest talk at MiM 2012, Ed argues that financial service providers should be slightly behind the curve in adopting mobile technology, and considers the key lessons large bank brands can learn from disruptive new entrants and other sectors.
This talk was taken from our March edition of Making it Mobile. The Making it Mobile events are one day conferences for adopters of mobile to engage with disruptive businesses making mobile happen today. For the November edition we have lined up an exciting new programme of speakers who are integrating mobile into their business – find out more on the speakers and schedule here, or register for the event here.