Millenial Media’s latest SMART report contains some interesting information about the breakdown of mobile advertising campaigns. We assumed that retailers selling technology – computers, mobile phones etc – would be one of the heaviest advertisers from the retail sector. Turns out, according to this research, that retailers selling clothes make up almost a third of the retail mobile advertising activity. Computers and electronics as a category is in 4th place after clothing, household goods and fast food.
The mix changes significantly when it comes to mobile campaigns using location-based targeting when fast food and restaurants account for 60% of activity.
You can download the full report here.
And you will meet some of the key pioneers of mobile marketing at MiM2012, 28th November, London – an exceptional forum for people like you who are making mobile happen in their organisations:
- The speakers lead the mobile charge in their business – you hear real stories, not endless vendor pitches.
- The participants are ‘Doers’ with budgets – companies actively implement mobile, investors invest, business gets done.
- The MiM Award showcases competitively selected businesses with thought-provoking ideas about how mobile will change business.
MiM2012 – is a cross-sector forum for mobile decision makers – retailers, brands, agencies, publishing, media businesses and financial services companies learn from each other and share best practice in the lightning fast environment of mobile enterprise. We showcase disruptive mobile businesses so you can be inspired or frightened by the speed of change.
- Our goal is for every participant to leave with at least one meaningful action to implement in their business – and contacts to make it happen.