Happy New Year. If you are in marketing and are ever tempted to do anything like this. Sit down and think again. The only faint hope we have for the future of big company technology marketing is that this was all just a huge and elaborate joke.
So much has been written about the Qualcomm Keynote at CES this year that there is nothing else to say. The Verge has a good summary. We thought Twitter had gone a bit mad when we started to see Tweets about Big Bird, Steve Ballmer, Desmond Tutu, Star Trek: the Deeply Unimpressed Generation and an electric Rolls Royce sharing a platform. Oh and Maroon 5 being livestreamed to the world (with a Dido sound track – tricky things those music rights apparently). Apparently it was actually all true, and then some. Here’s 2 minutes 30 seconds of ‘highlights’…
Probably the most (we all think unintentionally) entertaining keynote talk at a technology trade show ever. If this was all done as a massive joke, Qualcomm Marketing, you are awesome. The world looked and laughed.
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Wow. Cringe, wince, squirm. Would love to be a fly on the wall in the post event meeting.