2013 SaaS Metrics Survey. Excellent benchmark data for SaaS businesses.

If you are a SaaS busniess, you are probably already obsessed by metrics. Here are some great ones that will allow you to benchmark yourself against other SaaS businesses.

SaaS Survey respondents by revenue

David Skok, serial entrepreneur and now venture capitalist at Matrix Partners led a study of 155 SaaS businesses (see revenue distribution of respondents above), to benchmark growth rates, CAC (cost to acquire a customer), gross margins, churn rates etc.

Some very interesting insights. We were struck by the difference in channels to market for smaller and large SaaS businesses for example.

SaaS Survey routes to market

Lots of very useful information for SaaS businesses.

“The survey contains a ton of valuable information including the following:

  • Growth rates for different sizes and types of SaaS companies
  • Go-to-market methods
  • Costs of customer acquisition
  • Churn Rates
  • Sales Commissions
  • Cost structures
  • Contract size and length
  • Capital efficiency”

View the full report here and subscribe to David’s blog.


One response to “2013 SaaS Metrics Survey. Excellent benchmark data for SaaS businesses.”

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