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Reasons to be cheerful – in a recession. CEO Tales report

I picked up some really interesting ideas about why tough times (recessions) are great times to grow (or start) businesses. An inspiring evening for us last night at our 29th and final event of the year – and our second CEO Tales drinks networking event.

Speakers with Mike Butcher

Speakers with Mike Butcher

It got me thinking about some of the opportunities that recessions offer to startups and growth businesses. So I made a list…

Tough times drive brave decisions

No one likes pain but tough times force you to deal with it – cash flow, profitability, planning all become more important issues. Successful entrepreneurs and companies thrive on the challenges and remember the lessons as times improve. One person told me that they cut their staff back by 20% 18 months ago and are now generating more revenue (and are now profitable). The remaining staff work less hours but are more motivated as they feel that the ‘dead wood’ has been cut from the team.

Technology saves money and drives competitive advantage

Recessions are great times to invest in technology to reduce costs and to crystalise the advantages your business has over others. Investing in technology doesn’t always mean reducing head count: it can mean allowing people to focus on more valuable activities; it can increase the reach of your business through the use of inbound marketing techniques; help manage supply chains more efficiently and improve your interactions with customers.

Less dumb businesses = more smart businesses

Building crappy businesses is perfectly possible when times are good. Much harder in a downturn. Lots of investment, flash offices and rock star hires can give bad businesses a superficial veneer of success. Most of those businesses will fail (unless they are sold before they get the opportunity). Money is less available for bad ideas these days.

  • Recessions make people ask these questions before they start:
  • How can I make this happen without taking investment?
  • Will people buy our product or service when they are cutting their personal or corporate spending?
  • If I need to raise money, how much do I need to give a cash runway that doesn’t rely on me raising more cash in 6 months?
  • Do I rely on an M&A exit or can I actually grow a sustainable business?
  • How do I scale when the economy picks up?

These are fairly basic questions for any business so it seems strange that it takes a recession to get people to think hard about them. Seems to though.

Great people are available to work for you

The best people to work in startups are not necessarily from large corporates – cultures are so different. But there are more brilliant engineers, coders, product & project management people available for hire affordably and often in quite flexible ways. Growth businesses may even want to take on MBAs.

People are committed and work harder

Many of the businesses that I have talked to say that when they shed staff, the remaining team worked harder and were actually more motivated even in the short term. Recessions make people realize that there is no such thing as job security, even in large companies. Not everyone is ‘stage appropriate’ for working in startups or growth businesses but if you can find the right people, they are more committed to your business in hard times.

People look to save money

People and companies behave in the same way in recessions. They look for ways to save money. As a new entrant in the market, this is actually great news as there is a higher propensity to switch suppliers for lower priced products or services.

Some businesses benefit by offering the same service cheaper as they take advantage of disruptive technologies to drive down their internal costs.

Others offer replacement services – a night at home with a bottle of wine and a DVD from LoveFilm is a lot cheaper to than a night out at the cinema and dinner for two.

Poor stock market returns mean some people are prepared to invest in you

Whilst some traditional sources of capital have dried up, the last 18 months has seen a rise in the number of active ‘professional’ angels. They are typically successful entrepreneurs who want to get involved in businesses and bring more than cash. Others report that their friends and family have been hugely encouraging about supporting their startups financially for the same reason.

Frugal founders

Some argue that all companies should be bootstrapped. It gives founders more control over their destiny for longer. Taking money too early can encourage bad habits – both from founders and investors. There hasn’t been too much evidence of Boo.com type excess in the past few years. This is less entertaining but better business.

Things are cheaper

Taking advantage of the misfortune of others means that you can equip offices very cheap, you can do deals with landlords, companies are more likely to rent out some spare space that is both cheap and well serviced. You can get what you need at auctions, you can negotiate for everything. You can also take advantage of programmes like Microsoft’s Bizspark and Sun’s StartUp Esssentials to get access to cheap software, hardware and hosting. You would be foolish not to.

Be the smiling face in a sea of media misery

The media loves to complain about how bad things are in a recession but very soon it realizes that it also likes to talk about plucky people who are going against the grain. Take advantage of their interest.

Use cost effective marketing

The world of marketing communications has changed in the past 5 years even if your existing marketing, PR and design agencies have forgotten to tell you. Inbound marketing makes use of the web and social media to help consumers find you. It can be a lot, lot cheaper to use the new rules, tools and techniques. It can also be much more effective. Best of all though, you can measure the effectiveness of your activity in a way that Lord Coleman/Lever (depending on who you believe) could only have dreamed off.

Ben Drury, CEO Tales

Ben Drury, CEO Tales

Jay Bregman, CEO Tales

Jay Bregman, CEO Tales

Kieron Smith, CEO Tales

Kieron Smith, CEO Tales

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Real life eBay for Pirates. You can’t fault the enterprise.

Free enterprise is alive and well in Somalia, seemingly the spiritual home of piracy in the Horn of Africa. Just shows you will never know when evidence of entrepreneurial spirit will pop up and surprise you. This report from Thomson Reuters reports on the pirate exchange that has been set up in Haradheere, Somalia that enables locals to invest and profit from the activities of pirates operating off the coast. “Piracy-related business has become the main profitable economic activity in our area and as locals we depend on their output,” said Mohamed Adam, the town’s deputy security officer. “The district gets a percentage of every ransom from ships that have been released, and that goes on public infrastructure, including our hospital and our public schools.”

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Google announces First Click Free. Meaningless sop to whining publishers or did Google flinch?

Interesting move from Google that is possibly a first step towards allowing publishers to get more control over how they charge for content.

Media magnate Rupert Murdoch attended the wedding with his wife Wendy Deng.

Rupert Murdoch & Wendy Deng, Getty Images

Much of the commentary around Rupert Murdoch’s announcements has been focused on the opportunities for Bing to capitalise on Google’s dogmatic pursuit of free. Most of the serious content publishers I know are not that bothered about the traffic that they get from search engines as they don’t see easy ways to make money from it. They are less concerned (rightly or wrongly) with driving traffic, than they are with finding ways of making money. By offering participating publishers the opportunity to use the First Click Free service, Google will allow Google users up to 5 clicks per day into content from a publisher (so surely Five Clicks Free or indeed Sixth Click Possibly Paid?) before offering users the option of registering or subscribing to a news site.

“In addition to First Click Free, we offer another solution: We will crawl, index and treat as “free” any preview pages – generally the headline and first few paragraphs of a story – that they make available to us. This means that our crawlers see the exact same content that will be shown for free to a user. Because the preview page is identical for both users and the crawlers, it’s not cloaking. We will then label such stories as “subscription” in Google News. The ranking of these articles will be subject to the same criteria as all sites in Google, whether paid or free. Paid content may not do as well as free options, but that is not a decision we make based on whether or not it’s free. It’s simply based on the popularity of the content with users and other sites that link to it.

“These are two of the ways we allow publishers to make their subscription content discoverable, and we’re going to keep talking with publishers to refine these methods. After all, whether you’re offering your content for free or selling it, it’s crucial that people find it. Google can help with that.” Google News Blog.

Presumably over time, it will become possible for publishers to have more control over how their content is viewed before a subscription is required – once, twice, forever. While much of the technology oriented press has covered the news as a small concession to whining publishers, (typical here), I think this shows that Google is more interested in the content that they might lose from Murdoch and others. They certainly weren’t ever going to take it lying down. There will be a few more ‘minor concessions’ before this battle plays out.

I think Rory Cellan-Jones sums it up nicely in his piece on the Today programme this morning and subsequent blog:

“In one corner the battle-hardened bruiser of the old media world, in the other the cocky young giant of the web. The fight between Rupert Murdoch and Google over how online journalism should be funded is quite a spectacle. Now it appears that Google may have blinked by making it just a tiny bit harder for readers to find a chink in newspaper paywalls.” Dot Life, ‘Did Google just blink?’

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Should this man pay more for an airline seat?

TTTT

Picture allegedly taken by flight crew

Not sure if this picture is genuine but it has sparked a big debate about whether ‘big boned’ people should pay more for their airfares. It does look like he could be sat in the two empty seats behind him – unless there are children sitting on those seats.

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Government announces £1 billion fund that doesn’t exist yet again

Widely reported today that the government has announced a new £1 billion venture capital fund.

“LONDON, Nov 27 (Reuters) – The government on Friday pledged 150 million pounds ($246 million) to a new venture capital fund, planned as Europe’s largest, as it looks to kick start British technology investment and the ailing business sector.” Reuters

This is excellent news as it means that the government has now launched four such funds this year so there should be £4billion floating around for early stage ventures. Except life isn’t quite like that is it?

Of course the four funds are simply re announcements of the same idea which was initially launched at the beginning of the year to help innovation based companies see their way through the recession. In fact, it is now hoped that the fund of funds (this will be a fund that invests in other venture funds) will not have a manager appointed until next month. The manager can then start deciding where to invest the fund and then do due diligence on those funds before transferring money to them so they can invest, do due diligence on the potential investments that they want to make and then, sometime after midnight on May 10th next year (by total coincidence the latest possible date for a general election), firms may see the money. (Or there may be some more announcements about the fund).

How this money is supposed to be spent is as yet unclear. Many of the largest, top quartile, (most successful) funds – already have money. Others are struggling to raise funds, but their past track record, both in terms of performance and in terms of investing in innovation are less clear – if they cannot raise money from other limited partners, why should they get some government cash – the fund after all is supposed to be a fully commercial fund of funds? Many of the smaller funds, including many of the regional venture capital funds, have ‘interesting’ returns and have found it impossible to raise meaningful money outside of the public sector.

It may well be that the money will be raised and will be used to do something imaginative like backing successful angels and entrepreneurs through side-car funds or some similar mechanism. There are some interesting possibilities here that could make sure that the money is spent to ‘kick start British Technology investment’. But putting it into established funds, particularly ones without decent track records, will just create fund managers who are doing it for the management fees, won’t take the kind of risks that are needed and don’t have the experience to make success happen. Oh and it could create a false market.

The one thing that I have seen time and time again in the past ten years, is the most successful companies typically have investors behind them that have had lots of experience running their own successful companies. ‘Professional’ venture fund managers, can rarely compete with that experience. I would love to see some imagination in action here.

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The BLN CEO Tales & Networking Drinks. Why tech loves the recession.

Our next BLN CEO Tales networking drinks event will be held in London on 3rd December from 18.00 – 20.30. BLN CEO Tales networking drinks are an opportunity for an ever growing community of quality venture- and private equity-backed entrepreneurs, VCs, PE investors and corporates  to connect and share experiences with their peers.

The theme for the three short talks from Ben Drury (7Digital), Kieron Smith (The Book Depository) and Jay Bregman (eCourier) will address the question, “Why has the recession been good for us?”

Featured speakers:

Keiron Smith, The Book Depository

Keiron Smith, The Book Depository

Kieron Smith, The Book Depository: The UK’s largest dedicated online bookseller was founded in 2004. They focus on selling ‘less of more’ rather than ‘more of less’, differentiating itself from other retailers who increasingly focus on bestsellers. Now the world’s fastest growing bookseller, The Book Depository saw the last 12 months’ sales topping £62m, dispatching over 100,000 parcels a week worldwide. Kieron has worked in the book trade for over twelve years at WHSmith, setting up Ottakars.co.uk in 1999, heading up the web offering at BCA and operations at Methven’s, Head of Online operations at Waterstones.com and then as Managing Director of innovative start-up BookRabbit. He was Head of Online at GAME.co.uk. He joined The Book Depository as MD in July 2008.

Jay Bregman, ecourier

Jay Bregman, ecourier

Jay Bregman, eCourier: is a technology-enabled service provider with the purple vans. eCourier solves a fundamental problem in the same day delivery market that hasn’t changed much since the 1970s – humans issuing work to couriers via radio provides low efficiency, high overheads, and diseconomies of scale. Jay turned a personal frustration with same day couriers into a £6m business in four years, recently ranked 6 on the Deloitte Technology Fast 50 rankings of the fastest-growing and most innovative technology companies in the country. Prior to eCourier, Jay worked at the Berkman Center for Internet & Society at Harvard Law School. In 2009 Jay was named an ‘Enterprising Young Brit’ by Make Your Mark, despite hailing from New York City.

Ben Drury, 7Digital

Ben Drury, 7Digital

Ben Drury, 7Digital:taps into demand for digital media, 7digital operates services that bring together suppliers and consumers of digital media. 7digital was backed by Balderton Capital and Sutton Place, the investment vehicle of Mark Getty and HMV took a 50% stake in 7 digital in September 2009. 7digital.com was the first company in Europe to launch DRM-free MP3 downloads with all four major record labels. Ben began his career as a founder of dotmusic.com andmoved to become Head of Music at BT, where Ben launched a major music channel and led the acquisition of his old company in 2002. Ben founded 7digital with James Kane in 2004 to create a digital media marketplace. 7digital featured in the Deloitte Fast 50 technology companies in October 2009. Ben is also the Deputy Chairman and Director of the Entertainment Retailers Association (ERA) and is a board director the Official UK Charts Company.

Confirmed attendees include: Advent Venture Partners, Amadeus Capital, Ambient Sound Investments, Atlas Venture, Balderton Capital, Bauer Publishing, Coller IP Capital Ltd, Delta Partners, Eden Ventures, FF Private Equity, First Ventures, Frog Capital, IQ Capital Fund, Octopus Investments, Oxford Capital Partners, Scottish Equity Partners, SPARK, TLcom Capital Partners Ltd, TTP Ventures.

BLN events offer investors, corporate execs, CEOs and founders of high growth businesses the chance to meet other smart, busy people to share ideas, challenges, meet investors, customers and partners. This BLN discussion and drinks networking event will be held at the new law offices of Taylor Wessing, which enjoy some of the best views of the Thames in the City.

Networking and drinks from 18.00, CEO Tales at 18.30.

Attendance is strictly limited to qualified individuals – founders/CEOs of venture backed businesses, active angel investors, venture capital, private equity professionals, corporate executives empowered to work with high growth businesses, selected advisers and invited guests.

BLN events are run across the UK with further events in Cambridge, Manchester, Leeds, Edinburgh and Bristol this year. See www.thebln.com/events for more details.

To register as a BLN member or non-member, please click here: REGISTER

This event is supported by:

Taylor Wessing

Taylor Wessing

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