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Perspectives on the wonderful world of tech

Technology doesn’t kill companies – people do. Hermann Hauser on the lessons of over 100 technology investments.

Hermann Hauser is simply one of the most experienced and influential venture capitalists in Europe. He co-founded Amadeus Capital Partners in 1997 with Anne Glover and Peter Wynn. In his long career as an entrepreneur and venture capitalist, he has founded or co-founded companies in a wide range of technology sectors. These include Acorn Computers, Active Book Company, Virata, Net Products, NetChannel, and Cambridge Network Limited. He was a founder director of IQ (Bio), IXI Limited, Vocalis, SynGenix, Advanced Displays Limited, Electronic Share Information Limited and E*Trade UK.

We asked him to speak at last year’s BLN Growth Forum about the lessons that he has learned by investing in over 100 technology businesses making him, alongside Jon Moulton the most prolific technology investors in the UK.

This is the 20 minute video of his talk and he shares his thoughts on the secret to successful investing.

  • The secret to what makes a successful investments is… it is random.
  • The random component is by far the most important in any successful business but some things can increase your chances of success.
  • Technology is almost NEVER the reason a company fails. In all of Hermann’s investments, only one business failed because the technology didn’t work.
  • People and business models are the two most important factors in indicating whether a business will fail or fly.
  • The ‘fifth wave’ of computing will be dominated by new and innovative business models that usually come from entrepreneurial businesses not the existing industry giants. Only IBM has dominated the market in more than one of the five waves of computing.

In this brilliant talk, Hermann explains, with some great case studies, the importance of people and business models to a successful technology business.

Please note, some browsers are having trouble viewing Blip.tv at the moment. If you get an error message, you can link direct HERE.

Please note, some browsers are having trouble viewing Blip.tv at the moment. If you get an error message, you can link direct HERE.

The second BLN Growth Forum takes place on 5th July in Cambridge.

Join 140 leaders of the UK’s fastest growing technology businesses, along with a who’ who of the investment community, will gather

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BLN testimonial Somo Agency

Thank you and team for such a great conference yesterday – very interesting speakers, audience mix, and really enjoyed the panel.

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It was an awesome event. I loved it.

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Tweets from Money in Mobile 2011

Nigel Alexander

eccella Nigel Alexander
Congratulations to all the BLN team, Mark, Darren, Helen and Marcin. Excellent event, entertaining, informative and useful Kudos #BLNmiM
Russell Buckley
russellbuckley Russell Buckley
Whale business models. A Russian medival game sells a suit of Kevlar armour every month for $50k. #blnMim
Laurencejohn1
Laurencejohn1 Laurencejohn1
Busy being inspired by kenjohnstone INQ at the #blnmim event. Great event great pitch.
The BLN
The_BLN The BLN
RT @MarkLittlewood@MIGCan – Facebook is ‘THE Social Network’. Facebook a pleasure to work with, offers massive scale. Unique. #BLNMiM
Florian
fmu Florian
love the design of inq mobile’s presentation. helvetica yet exciting. #blnmim
James Gardner
bumblearse James Gardner
Generation 1 – born since 1988, have never known time without Internet, mobile – digital is natural. #BLNMiM good concept
Russell Buckley
russellbuckley Russell Buckley
@flirtomark gives a downbeat view of mobile. Maybe a little down as he’ll have to change his Twitter handle now he’s ex- FlirtoMark #blnMim
Helen Keegan
technokitten Helen Keegan
Mark Curtis speaks the truth about there being no money in the mobile longtail #blnmim
George Nimeh
iboy George Nimeh
#BLNMiM >> @FlirtoMark: If you’re not pursuing Android, you’ve obviously got a risky strategy.
Joe N
Joe Joe N
Great BLN Money in Mobile event organised by @MarkLittlewood#BLNMIM
George Nimeh
iboy George Nimeh
Another very smart mobile biz at #BLNmiM >> In-play betting app @roulettecricket built by @futureplatforms. Already good. Huge potential.
Nicholas Lovell
nicholaslovell Nicholas Lovell
The #BLNMIM tea break has Orange Clubs. I haven’t had these since packed lunches taking the tube to go rowing at school

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BLN Money in Mobile Forum – How to win at mobile retail. Nick Lansley, Head of R&D, Tesco.com

BLN Money in Mobile Session Notes How to win at mobile retail. Nick Lansley, Head of R&D, Tesco.com
Nick is a bit of a BLN hero to be honest. Modest and unassuming but knows stuff and can really communicate. This is a summary of his talk at Money in Mobile where he discusses how Tesco approaches mobile retail.

Leveraging consumers as co-developers to deliver novel mobile applications

  • Better
  • Simpler
  • Cheaper
We think:
“How can we make the experience better for the customer?”
“How can we make tasks simpler for staff?”
“How can we make processes and systems cheaper for Tesco?”
We don’t think:
“Let’s innovate!” (That is for dorks).
Considered the difference between the Original Online Grocery Shop…
  • —Ordering between 40 and 70 grocery items takes up to an hour.
  • —Placing orders once a week or once a fortnight.
  • —Can’t get excited about much of it!
  • —Groceries are mainly ‘non-aspirational’ products (e.g. toilet rolls, baked beans).
  • —Perceived as long and laborious task!
… and the PERFECT Online Grocery Shop.
  • —To bring about a step change in the customer experience online for grocery.
  • —To aim towards effortless grocery shopping.
  • —Move from long-and-laborious shopping to little-and-often shopping.
  • —To bring grocery home shopping to all kinds of internet-connected devices.
  • —To enable 3rd party websites to offer the customer the ability to add groceries straight to their Tesco.com basket.
—Enlisted the help of ethnographic researchers to define Tesco.com customers into three profiles:
  • —Hunters
  • —Gatherers
  • —Groundhogs
Collaboration and Inspiration
—Customers in our ethnographic study were COLLABORATING with members of the family to guide them in decision-making
—They were getting INSPIRATION:

Advice, recommendations and requests of their family, friends and trusted sources (perhaps a TV Chef, a magazine forum or Tesco).

Hunters

Tesco Hunters

Gatherers

Tesco Gatherers

 

Groundhogs

Tesco Groundhogs

Most engaged group at each step of the process.

Hunter Gatherer Tools
The Whole Picture
The whole Tesco User Picture

By thinking about the custeomer journey, and how people actually behave, Tesco.com developed the concept of their, ‘List’, an app that allows you to make a shopping list and then leads you gently but expertly through a process to being able to purchase the items on the list. —A system of evolving lists from basic ideas (e.g. in the “media inbox”) that become more definite and detailed (actual products) as the customer moved deeper into the Tesco experience.
The Tesco List concept
And the Tesco App…
Tesco List App
—
—Now, Tesco have given access to a third party developer community who are building apps:
  • —Mobile phones
  • —Recipe sites
  • —Facebook recommendations.
—Why do this?
  • —We don’t have a monopoly of the best ideas!
  • —New ideas will evolve from older ones,
  • —Developers incentivised to create ‘best of breed’ apps through affiliates programme.
  • —We have the catalog of products and the means of transacting with the customer BUT we don’t have the all the best ideas – incentivized 3rd party developers will!!
—Process of evolution – better apps will evolve from earlier apps, removing weaknesses and building on strengths of predecessors.
—These can be apps, web sites, TV widgets, special tablet applications, anything!
—
—BUT:
  • —Customers only register via our web site – we own the start of the relationship with the customer.
  • —We take payment through our web site using various mobile versions of our payment page.
  • —We pick /pack /deliver the goods, so we have the relationship at the customer’s front door.
To see the full presentation: Nick Lansley Tesco presentation public

YOU WOULD BE MAD TO MISS, the next BLN event…

BLN Growth Forum, 5th July 2011.

Themes:

  • Making it big – targeting big markets and maintaining your lead.
  • Successful sales– making profitable sales a core goal. How to sell against market leaders.
  • Putting people first – creating a culture to attract and retain the people you need.
  • Growth strategies – maximising value from startup to IPO and beyond.

Speakers:

  • Jonathan Milner, Founder & CEO, Abcam
  • Warren East, CEO, ARM
  • Neil Gaydon, CEO, PACE plc
  • Stuart Miller, CEO, ByBox
  • Mo Bulbrook, Head of International, Cheapflights Media
  • Tim Weller, CEO, Incisive Media
  • Mary Turner, CEO, AlertMe
  • Martin Leuw, NED, IRIS Software Group
  • Mark Gerhard, CEO, Jagex Games Studio
  • Ariel Eckstein, Managing Director EMEA, LinkedIn
  • Peter Bauer, CEO, Mimecast
  • Nigel Payne, Director and Prev CEO, Sporting Bet plc
  • Andy Leaver, VP EMEA, Workday

Supporters:

BLN Growth Forum, 5th July 2011

 

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BLN Money in Mobile Forum – App & Mobile Business Models. Ilja Laurs, CEO, GetJar

BLN Money in Mobile Session Notes App & Mobile Business Models. Ilja Laurs, CEO, GetJar

This is one of the talks that I have been looking forward to the most. talking about successful business models in mobile should not be novel but it seems to be. My takeaways.

The evolution of App business models in three years in a market that has grown from $3.1billion to 417.5billion in three years.

The Evolution of App Business Models 2009-2012

The traditional 2X2 matrix for choosing your App business model.

Chosing a business model for your App - the matrix of choices

Choices, choices – the brutal truth – for most cases, advertising models REALLY, REALLY suck – 80% of Apps are used only once from download.

Choices, choices - the brutal truth

The Ilja Laurs three-step formula for maximising App revenue…

Formula for maximising App revenue

Three Steps to Revenue Heaven

1 User Value = ƒ(Stickiness, Utility, Billing conversion)

  • Work on the product to maximize stickiness and utility to maximize user value

2 Scale = ƒ (Marketing, Marketability)

  • Maximize user value to increase marketing, choose the right business model to maximize marketability

3 Revenue = ƒ(Scale, User Value)

  • Try to maximize user value and scale

 

Ilja also, as promised spent a little bit of time talking about Angry Birds…

Ilja & Get Jar worked closely with Rovio (they are after all, all Scandihoovian so hang out together in the same saunas). Angry Birds was a paid app for iPhone but the Android App was free and ad supported.

The Angry Birds Case Study

Results: 

  • Over 1 million Android downloads in the first 24 hours of launch – (Over 2 million the first week)
  • More then 200 press mentions on top blogs, news sites and even across radio over the first few days of launch
  • 2,000 Tweets the first hour after launch
  • Global distribution in over 200 countries on Android
  • The number 1 most downloaded Android app ever

Conclusion:

  • Free/ad supported business model for Android proven right

You can download the presentation in two parts here:

Part one – Business Models. App Business Models presentation – BLN Money in Mobile #BLNMiM – Ilja Laurs GetJar

Part two – The Angry Birds Case Study. App Business Models – BLN Money in Mobile #BLNMiM – Angry Birds Case Study from GetJar

YOU WOULD BE MAD TO MISS, the next BLN event…

BLN Growth Forum, 5th July 2011.

Themes:

  • Making it big – targeting big markets and maintaining your lead.
  • Successful sales– making profitable sales a core goal. How to sell against market leaders.
  • Putting people first – creating a culture to attract and retain the people you need.
  • Growth strategies – maximising value from startup to IPO and beyond.

Speakers:

  • Jonathan Milner, Founder & CEO, Abcam
  • Warren East, CEO, ARM
  • Neil Gaydon, CEO, PACE plc
  • Stuart Miller, CEO, ByBox
  • Mo Bulbrook, Head of International, Cheapflights Media
  • Tim Weller, CEO, Incisive Media
  • Mary Turner, CEO, AlertMe
  • Martin Leuw, NED, IRIS Software Group
  • Mark Gerhard, CEO, Jagex Games Studio
  • Ariel Eckstein, Managing Director EMEA, LinkedIn
  • Peter Bauer, CEO, Mimecast
  • Nigel Payne, Director and Prev CEO, Sporting Bet plc
  • Andy Leaver, VP EMEA, Workday

Supporters:

BLN Growth Forum, 5th July 2011

 

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BLN Money in Mobile Forum – Consumer Behaviour Insights, Jeremy Copp, ComScore

BLN Money in Mobile Session Notes Consumer Behaviour insights – Jeremy Copp, Vice President Mobile Europe at comScore Inc.

UK Mobile Universe ComScore

UK mobile universe. Nokia still biggest handset manufacturer!

The March of Android

The slightly scary March of Android, 953% yoy growth in past year.

Apps vs Browsing by media owner

Different media owners have very different approaches reflected in difference between apps and browsing on their sites.

Mobile browsing time by media owner

Facebook users spend 2.5 billion minutes per month on Facebook mobile in the UK at end of 2010.

Some facts you might not know but should!

Today, UK mobile phone users use Facebook for an aggregate of over 3,094,803,255  minutes each month

  • Mobile users are more engaged on Facebook than those using PCs.

In Europe, 72% of mobile phone users do not use applications

  • Consider carefully how you want to reach a mobile audience

The UK mobile audience consumes more than 13,206,911,014  page views every month on their phones

  • That’s a lot of potential advertising inventory

Nearly 90% of European Apple device users use applications in comparison to 39% of Symbian device owners

  • But Apple represent 6.9% of the devices in use, Symbian 15%

Key takeaways

The mobile media market in the UK is growing rapidly

  • App and browsing usage is creating ever more opportunities for consumer engagement
  • Don’t assume it is all about apps on iPhones!

Consider carefully the mobile audience you wish to reach

  • Identify which media they engage with, how and through which devices
  • Robust market intelligence data adds value to campaign planning and targeting
  • The reality as revealed by measurement is often different from intuition

Don’t get left behind on mobile

  • Full visibility of the mobile media market means no need to be blindsided

More information: jcopp@comscore.com, +44 7876 567742

Next BLN event…

BLN Growth Forum, 5th July 2011.

Themes:

  • Making it big – targeting big markets and maintaining your lead.
  • Successful sales– making profitable sales a core goal. How to sell against market leaders.
  • Putting people first – creating a culture to attract and retain the people you need.
  • Growth strategies – maximising value from startup to IPO and beyond.

Speakers:

  • Jonathan Milner, Founder & CEO, Abcam
  • Warren East, CEO, ARM
  • Neil Gaydon, CEO, PACE plc
  • Stuart Miller, CEO, ByBox
  • Mo Bulbrook, Head of International, Cheapflights Media
  • Tim Weller, CEO, Incisive Media
  • Mary Turner, CEO, AlertMe
  • Martin Leuw, NED, IRIS Software Group
  • Mark Gerhard, CEO, Jagex Games Studio
  • Ariel Eckstein, Managing Director EMEA, LinkedIn
  • Peter Bauer, CEO, Mimecast
  • Nigel Payne, Director and Prev CEO, Sporting Bet plc
  • Andy Leaver, VP EMEA, Workday

Supporters:

BLN Growth Forum, 5th July 2011

 

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