After a massive response to our Making it Mobile Awards we are delighted to announce the 15 finalists due to present on the 28th November. It’s been a vintage round of the MiM awards, to quote one of our judges, Nick Lansley from Tesco:
âGoodness you know how to make life difficult! I had a challenge even choosing a top 20 (with many others ‘bubbling under’) and it has been a formidable job narrowing my votes down to my final selection. Â
Every company who entered this competition – whether they make it to the final or not – should know that they really have created some incredibly innovative mobile products & services, and I wish them every success. British innovation in mobile rocks!â
The finalists are:
Blue Butterfly
DICOM Grid
Flockler
HAILO
Mubaloo
Multizone Limited
Order Mapper
Parcelgenie
PixelPin
Proxama
Qudini
Quidco
Shhmooze Ltd
Six3 Video
YPlan
These companies will now be invited to make a 5 minute presentation at the Making it Mobile conference on the 28th November before our judging panel makes a decision on the final winner. You can see each company’s application below:
Blue Butterfly
Blue Butterfly have created an ingenious app TapToWifi that simplifies access to WiFi by cutting out passwords and annoying registration processes. Using our app, customers connect to WiFi in public places (cafĂŠs, hotels, airports, retailers, etc.) by tapping their phone to one of our NFC signs or by scanning a QR code. Businesses enhance customer engagement by offering hassle-free WiFi while boosting their social media profile. Once connected, customers are directed to a landing page where they can be prompted to check-in on Foursquare, like the businessâ Facebook page or even leave a review.
DICOM Grid
In todayâs connected world, we expect instant, convenient communication. Why should healthcare professionals expect any less? Doctors everywhere are profoundly frustrated by their inability to access critical medical imaging data in real-time. Here at DICOM Grid we engage doctors through the use of our mobile application. What better way to engage a customer than to give them the tools to help make decisions that saves lives? The ability to share, browse, exchange and act upon medical imaging â whenever and wherever needed â is fundamental to patient care. DICOM Gridâs mobile application breaks through the barriers that prevent real-time access to data.
Flockler
Flockler enables brands and publishers to create, customize and publish Flipboard-like magazines combining their own editorial (e.g. blog posts) and social content such as tweets, videos and images. Magazines published are optimized for iPad and other tablets, mobile and desktop (HTML5). We drive sales and increase user engagement for clients like Trinity Mirror, Econsultancy, iZettle, and many more. Flockler magazines are not only serving clientâs existing customer base on any available device, but will more importantly be finding new customers everywhere and anywhere driving the growth of customer base, reach and engagement and most importantly creating new revenue channels.
HAILO
500,000 people are already using HAILO to enjoy simpler, cheaper and more social taxi rides in 6 cities, and 3 countries (and that’s in just 12 months). HAILO also offers Taxi Drivers social features like friending, chat, live events, stats and the ability to process credit card out of the box. All for free.
Mubaloo
The aim of the Met Office’s weather app was to engage customers by presenting them with up-to-date weather information while on-the-go. The app was downloaded over 1m times in its first 2 weeks and during Februaryâs cold weather, was accessed 6.5m times in one weekend. This highlights customer engagement by showing the demand for detailed weather information on-the-go. The app accounted for 40% of the Met Officeâs overall web traffic in February, highlighting the importance of providing information to the general public through mobile devices. App downloads to date are 2.6m for iPhone & 600,000 for Android.
Multizone Limited
Using open public data and social media, our apps are a Home Office ‘trailblazer’ for technology in policing.Community engagement apps for public, police and policing partners tackle anti-social behaviour, solve crimes and build local confidence.Over 600 officers in Surrey and Tayside give quick updates, without wasting time, resulting in social visibility and increased confidence in policing.Public download our app to see police activity on map, local police priorities, find out who local team are. Compare crime with police activity and hold the police to account by sharing.This kind of engagement costs much less than traditional communications.
Ordermapper
We focus on the end user ordering experience by connecting them to ANY business. We have proven this model by sending orders to 30% of the pizzerias in the US!
Parcelgenie
Parcelgenie provides a highly engaging way for customers to gift and purchase products via the quickest transactional process in the market. To send a real gift, all that is needed is the recipientâs mobile number; no delivery address is required. It is possible to send a product from a mobile, on the web or in-store in seconds, with instant alerts for recipients. People can act spontaneously to purchase and Parcelgenieâs technology enables retailers to exploit âthe zero moment of truthâ. High conversion and purchase repeat rates underline the efficacy of the process (over 99% of gifts are accepted quickly).
PixelPin
By using pictures to login to a site, PixelPin makes a painful decision point in any customer engagement âCan I remember my password?â into a natural and engaging experience. Use your own picture, select 4 points, then Picture Superiority Effect (PSE) puts your passpoints into long term memory. You can login from any device with the same picture. For the web provider, there are many anti fraud benefits including eliminating phishing and weak passwords. More importantly your customers are more likely to return to your site because they will not have to worry about remembering their passwords to login.
Proxama
Proxama improves customer engagement via our NFC-enabled, innovative mobile-based solutions. Our marketing enterprise suite TapPoint⢠provides brands, advertisers, MNOs, handset manufacturers, retailers and media owners with a platform to create, manage and analyse NFC mobile marketing campaigns. NFC mobile campaigns provide an innovative, creative and customer-tailored way to reach customers and improve engagement. TapPoint⢠measures interactions and provides companies with insight into behaviour, along with measurement of response and conversion. Mobile NFC campaigns delivered via Proxamaâs TapPoint⢠platform, improve customer engagement by enabling the deployment of targeted voucher and loyalty campaigns which are easy for consumers to interact with.
Qudini
We allow customers in a space to escape standing queuing by joining a virtual queue on their mobile phone, using SMS. Customers then receive a weblink where they can engage with relevant entertaining content or marketing material from the business they are queuing for, or they may even access a coupon to redeem at a local cafe while they wait. This new mobile-phone interaction increases a customerâs engagement and enjoyment in the space, whilst allowing the business to communicate with each customer on a personal level for mutual benefit.
Quidco
Quidco provides the only app to pay people to check into high-street stores. This intent-based advertising platform delivers highly personalised deals to shoppers as they walk into shops. Driven by insight drawn from their multi-channel shopping history, the app offers the ability for retailers to target different segments of consumers with deals by time of day/week and store location.With over 1 million check-ins to date, fuelled by incentivised social sharing, retailers on the platform have increased to over 80, spanning 25,000 check-in locations nationwide where the average user checks-in over 50 times a year.Many retailers now run multi-channel promotions with Quidco and see significant uplift using an on and offline combination.
Shhmooze Ltd
Never miss a key customer or prospect at a crowded conference or tradeshow ever again. Discover the events your customers and peers are attending, then check out rich professional profiles on the people you need to know before you make that all-important face-to-face contact.Shhmooze is your secret weapon at conferences. Thatâs because Shhmooze works even if youâre the only person at the event using it! Our smart social analysis tool detects whoâs around you, and then highlights your existing connections. Find new customers via name, skillset or company search. Smart, focussed face-to-face engagement at every opportunity.
Six3 Video
Six3 is a video messaging platform – we help people connect using beautiful short (max 63s) video messages shared either privately or publicly. The team includes ex BBC iPlayer, Ogilvy and Nokia talent, we’re backed by Telefonica and a group of angels.
YPlan
Who we are: YPlan is tonightâs going out app. Get inspired, pay in 2 taps and go. By analogy of what âjobâ we do: YPlan is for entertainment what Hotel Tonight is for hotels, and what Hailo / GetTaxi are for cabs. Problem / solution: Last minute unplanned going out is currently a near-impossible task, meanwhile the $5bn UK ticketed entertainment industry sees seat utilization rates of only <50%. YPlan solves both sides. Team: YPlan is led by industryâs top investors and managers, and is launching in London in late November 2012.
There is no doubt that these companies are among the pioneers of the mobile revolution in British Industry. Meet them and many others like them, along with large enterprises looking to harness the power of mobile for their business, at Making it Mobile 2012. MiM2012 is  an exceptional forum for people like you who are making mobile happen in their organisations:
- The speakers lead the mobile charge in their business â you hear real stories, not endless vendor pitches.
- The participants are âDoersâ with budgets â companies actively implement mobile, investors invest, business gets done.
- The MiM Award showcases competitively selected businesses with thought-provoking ideas about how mobile will change business.
MiM2012 – is a cross-sector forum for mobile decision makers â retailers, brands, agencies, publishing, media businesses and financial services companies learn from each other and share best practice in the lightning fast environment of mobile enterprise. We showcase disruptive mobile businesses so you can be inspired or frightened by the speed of change.
- Our goal is for every participant to leave with at least one meaningful action to implement in their business â and contacts to make it happen.
